Moore Colson, an award-winning accounting, consulting, and advisory firm in Atlanta, is announcing the opening of a new trust company in Chattanooga, Tenn. The Atlanta-based firm recently launched Magnolia Trust Company, which provides individualized and independent trust administration services for high-net-worth individuals and families, including regional privately held business owners, foundations, family offices and charitable organizations in the southeast. Magnolia Trust Company is owned by the shareholders of Moore Colson.

The Tennessee-chartered trust company was founded on the expertise of seasoned certified public accountants and attorneys and will open its second office in Atlanta next year. “Magnolia brings exclusive trust planning and administration services based on many years of technical trust, tax and legal expertise and does not serve in the area of investment management,” said Bert Mills, managing partner of Moore Colson. “The Magnolia team looks forward to serving the southeast region by providing insightful and vigilant trust planning strategies for its clients and having a meaningful impact on the myriad of income and estate tax issues they face.”

Magnolia Trust Company takes a client-centered approach to helping individuals and families achieve their aspirations and create long-lasting legacies. The team works with the clients’ investment managers, CPAs, legal counsel, insurance professionals, valuation consultants, bankers and other advisors to provide strategic, coordinated collaboration and holistic trust administration. As independent advisors, Magnolia works alongside the client’s existing team of advisors to develop and execute dynastic trust planning strategies with an emphasis on tax planning.

“Magnolia provides clients with thoughtful, transparent services,” said Eric Ratliff, president and CEO of Magnolia Trust Company. “Chartered in Tennessee, one of the country’s leading trust jurisdictions, Magnolia is well-positioned to advise clients on its unique trust and tax advantages in addition to state compliance requirements. We know our clients are successful and practiced a lifetime of hard work and fiscal responsibility. As a fiduciary, we have one goal: We place client interests above all else, preserving legacies for generations to come.”

Since 1981, Moore Colson has developed long-term relationships with clients to fully understand their business and to maximize profits, lower taxes and create financial security. Moore Colson is ranked as one of Atlanta’s Top 20 Accounting Firms by Atlanta Business Chronicle, and the firm has been named one of America’s Best of the Best Firms by Inside Public Accounting (IPA) since 2013. In 2017, IPA ranked Moore Colson as the #1 CPA and advisory firm in the United States.

About Moore Colson CPAs and Advisors

Moore Colson is the business advisor of choice for any company seeking thoughtful financial and strategic guidance. That’s why since 1981, family-owned businesses and Fortune 500 corporations alike have trusted us with their accounting and consulting needs. And unlike most firms, we use a true partnership model, which means every client has access to our entire team of experts. A nationally-recognized firm, Atlanta-based Moore Colson has the experience and personal touch to shape your future and help your company grow. Learn more at

About Magnolia Trust Company

Magnolia Trust Company provides superior individualized and independent trust administration services for high-net-worth individuals and families, including privately held business owners, foundations, family offices, and charitable organizations. The company works alongside the client’s team of advisors to develop and execute tax and dynastic trust planning strategies and goals while integrating business and personal cash flow needs. The client remains at the center, surrounded by personally selected advisors who help bring the client’s aspirations to life and preserve the client’s legacy for future generations. Learn more at


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Brunella C. Reid
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