Expert Insights: Chief Marketing Officer Brunella Caldas Reid on the Moore Colson Rebrand

Watch our interview with Chief Marketing Officer Brunella Caldas Reid as she discusses Moore Colson’s rebrand and how it represents where the firm is today.

Read the Transcript

[Brunella Caldas Reid]

00:00:03
I am excited to announce that Moore Colson is rebranding. Our existing brand has taken us through the past decade, but it’s now the time for us to have a brand that really showcases Moore Colson and where we are today.

00:00:14
We were very intentional with the rebrand here at Moore Colson. We spoke with several stakeholders, our agency, we partnered together to really determine what it is that we wanted to do with the brand and the message that we wanted to send, and we were thrilled with the results.

00:00:28
We ended up in a place where we really feel like we’re going to stand out in the market, not only in Atlanta, but nationwide.

00:00:34
Our new logo has a modern, fresh design that really showcases Moore Colson and the role that we play in people’s lives and their businesses and in our people’s lives as well, which has to do with growth.

00:00:46
Our new mission is to really, to our clients. It’s “Your Growth, Our Mission”, which is a reflection of the role that we play and our mission here, at the firm, which is to help your business grow.

00:00:57
The mission statement as it relates to our team is “Our Team, Our Strength”, and that has to do with the fact that people that make our team are really, who make Moore Colson who we are today.

00:01:06
Our new tagline is “Envision More.” It is about taking the expectations of where you are today and completely changing the dynamic of your business because we’re coming in and bringing in ideas that can take your business to a level that you didn’t think was possible.

00:01:21
As we were going through the rebranding exercise, we made a decision to realign our services. We have simplified the way we go to market. The three main areas that we offer services in now are advisory, assurance and tax.

00:01:34
We are leading with an advisory mindset, and that is truly what we’ve always done. We’ve always been, as a firm. With the rebrand, our clients can expect many things to look different, including our email signatures, new branding on invoices, reporting, documents, social media and so on.

00:01:49
However, one thing that is very important to note is that our values are not changing. The way that we serve our clients, our people and our community will never change.